Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

T.Nagar (Theagaraya Nagar) | A Mad Shopper’s Paradise

Theagaraya Nagar, popularly known as T. Nagar, is one of the busiest shopping destinations not only for the city of Chennai, but also the whole of south India.  On a typical weekend, the number of people who move about on Pondy Bazaar, the suburb's principal commercial area, might soar up to 500,000. During festival season, this number might reach 2 million. Even on a lean day, about 200,000 pedestrians traverse the roads around Panagal Park, the central part of the neighborhood.


T-Nagar-Chennai-Shopping

 T. Nagar is also considered as the biggest shopping district in India by revenue. According to the estimates, the shops in T.Nagar together account for revenues of nearly Rs. 200,000 million annually, which is double that of New Delhi's Connaught Place and Mumbai's Linking Road which account for about  Rs. 40,000 to 60,000 million annually. About 70 to 80 percent of the gold sold in Chennai is from this place.


T-Nagar-Chennai-Saravana-stores

This 6 km-long stretch is full of big brand establishment’s side-by-side smaller and petty shops that sell all sorts of household goods and garments. Wardrobes stores like Nalli, PothysRaymondGarden VareliRmKV, Kumaran Silks and The Chennai Silks have their showrooms in Theagarya Nagar. Retail giant Saravana Stores has a wardrobe showroom and an utensils showroom in T.Nagar. India’s largest retailer Kishore Biyani of Future Group says "It's the mecca of retail".

The town was named after Justice Party leader Sir P. Theagaraya Chetty.

Performance Based SEO

Why should you want to pay for something you may never see results on?

In normal SEO campaigns the work of SEO doesn’t guarantee to show any results to the client. Which in turn forces the client to assume all of the risk for the project & the SEO gets paid regardless of any results.

The answer to this problem is Performance Based SEO, wherein you do not pay a penny until you see results for your search term.(No Rank No Pay!)



Performance based SEO differs immensely from a normal SEO campaign. The SEO will begin the project before any money has even changed hands and they will continue to work on the project until the client sees rankings for their keywords, which transfers all of the risk the client once had under the normal campaign and puts it all on the SEO.

You Pay for performance; not promises

Some of the benefits Performance based SEO have are:

Add colors to your Marketing and Sales effort

Did we ever thought that colors can have an affect on customer/visitor's perception for corporate brand identity?

"Of all God's gifts to the sighted man, color is holiest, the most divine, the most solemn"  -- John-Ruskin

People reaction to colors are almost instantaneous and have a profound impact on choices they make everyday. Colors have an affect on a person's(customer/visitor) emotions and make a great impact on advertising and marketing of products/services.

It is necessary to know the influence of colors on marketing/sales before pushing a product(or website) in market. It is also important that marketing managers understand the importance of colors in marketing.

Freemium | $0.00 Is the Future of Business?


Freemium :: The "most popular” business model among Web start-ups is that you get basic services for free, while having to pay for the premium services.

Freemium business model is giving your service away for free, possibly ad supported but maybe not, acquiring a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offering premium priced value added services or an enhanced version of your service to your customer base."

Most popular services, such as MySQL, Pandora, Flickr, LinkedIn, Gmail and Skype use the freemium model.

Few Models are
  • Feature limited
  • Time Limited
  • Capacity limited
  • Seat limited
  • Customer Class Limited 
Key to its success is
  • Not spending money on marketing.
  • Offering flexibility and data exporting to eliminate buyers’ regret.
  • Making sure to capitalize on and value goodwill.
  • And only charge for things that are hard to do.
Does Giving away always pays?