Add colors to your Marketing and Sales effort

Did we ever thought that colors can have an affect on customer/visitor's perception for corporate brand identity?

"Of all God's gifts to the sighted man, color is holiest, the most divine, the most solemn"  -- John-Ruskin

People reaction to colors are almost instantaneous and have a profound impact on choices they make everyday. Colors have an affect on a person's(customer/visitor) emotions and make a great impact on advertising and marketing of products/services.

It is necessary to know the influence of colors on marketing/sales before pushing a product(or website) in market. It is also important that marketing managers understand the importance of colors in marketing.


When we examine the impacts of colors in marketing, we find that real driving force behind decision making is "colors".The below image will throw some light on usage of colors.